The fashion industry is in trouble ...

... Natural resources like water and cotton will soon dry out

... 74% of consumers expect brands to act environmentally responsible

... The fashion resale is outpacing traditional fashion retail.

All factors that call for action. But so far, we have not seen scalable solutions catch on. We are yet to experience real, systemic change in the fashion industry.

The answer lies in circular economy ...

Recirculating clothes is by far the most efficient way reducing its footprint. In fact, it is up to 3.000% more efficient than reusing material. With the right platform, we can connect brands and consumers, while making a real difference.

CONTINUED is that platform. It lets brands sell more, buy less, and drastically increase their environmental impact.


It is fashion as a service


Sustainability as a product

The Continued™ Platform

CONTINUED is a platform for circular fashion through which brands can facilitate take back and resell of products more than once. In a discontinuous world we let your brand explore future business opportunities based on circular economy while executing existing business.


  • Take back
  • KPI dashboard
    (Sales, Inventory,
    Finance, Impact)
  • Webshop
  • Several rent/resale models
  • Account management
  • Payment
  • Brick and Mortar
  • Accept and fulfill
    orders in-store
  • Hardware
  • Account management
  • Consulting
  • Hands on experience
  • Usership knowledge
  • Product and market strategy
Continued™ Tools
Pricing Calculator Contingency Planning Workflow Rules and Triggers Footprint Calculator Modelling & Analysis of Scan Data

Get involved ...

More and more brands are recognizing the opportunities and advantages of circular economy in the fashion industry. Reach out, if you want your brand to participate in our testing program.

Your brand Continued

Who we are

Peter and Vigga Svensson have been award-winning entrepreneurs and pioneers in the fashion industry for more than 15 years.

In 2003 they founded the successful Danish kids wear brand, KATVIG and in 2014 they took their vision about sustainable fashion consumption one step further and founded VIGGA, the worlds first circular subscription service for kids wear.

In 2017 Peter and Vigga founded CONTINUED with the aim to create a generic software solution for circular consumption in the fashion industry.

Our activities are live and managed by a highly experienced team. 

Co-founding CTO Jeppe Basse


B2B Sales Kasper Staalsø


Investor Nicolaj Reffstrup